Forget costly prototypes, traditional textile manufacturing, product recalls, and the like… 3D printing is about to turn the entire retail industry on its head.
Already, the global 3D printing market is set to reach $15.4 billion by the end of this year, and then double to $34.9 billion by 2024.
3D printing is a precise form of additive manufacturing (AM), which allows you to create a product from almost any material at mass scale, generating large quantities while individually tailoring each product to consumers.
Advancements in 3D printing will be a key area of focus during my Abundance 360 Mastermind in January. In today’s blog, I will discuss how 3D printing technology will change the way our clothes (and most consumer goods) are made.
Let’s dive in…
In 2010, Kevin Rustagi was frustrated. So were his friends Aman Advano, Kit Hickey, and Gihan Amarasiriwardena.
These four recent MIT grads had been thrust into the working world, where they quickly discovered they hated their outfits. Business clothes sucked. And it didn’t make sense—athletes got to perform in all sorts of high-tech gear, but accountants had to make do with Dockers?
So they decided to bring a little whiz-bang to the boardroom. Together, they formed the Ministry of Supply, a clothing company (or a 3d printing company) intent on borrowing space suit technology from NASA for a line of dress shirts.
In 2011, with an original fundraising goal of $30,000, a runaway Kickstarter campaign netted them almost half-a-million. They were in business.
Soon afterward, the “Apollo” dress shirt hit the market. Looking like a traditional button down, the Apollo is anything but. The 3d printed shirt uses “phase change materials” to control body heat and reduce perspiration and odor. It also adapts to the wearer’s shape, and stays tucked in and wrinkle-free all day. As TechCrunch summarized: “In essence, it’s a magic shirt.”
That magic shirt led to magic pants, suits, and more. Ministry of Supply now makes high-performance smart clothing for both sexes, including a new line of intelligent jackets that respond to voice commands and learn to automatically heat to your desired temperature.
And recently, they extended their high-tech approach to manufacturing.
In their Boston-based retail outlet on fashionable Newbury Street, you can have your high-performance shirt (or suit, blouse, and pants) 3D printed in about 90 minutes. As online sales have become more popular during the pandemic, you can also order 3D-printed knit masks right to your doorstep.
And the machine itself is a marvel. With 4,000 individual needles and a dozen different yarns, the printer can create any combination of materials and colors desired, with zero waste. The advantages of 3d printing are never ending!
Thanks to the smartphone, 3D-printed clothing can now be ordered from the ease of your living room.
Since fashion designer Danit Peleg’s 2015 introduction of the first line of 3D-printed clothing available via the web, a half-dozen designers have followed suit.
Both Adidas and New Balance deploy the technology: the former incorporating user data to design the optimal midsole, and the latter to build custom insoles for athletes.
Other fashion houses are not far behind.
But fashion is only part of the story, as 3D printing is now showing up all over retail.
Companies like Shapeways allow customers to design products in categories ranging from drones and eyewear, to jewelry and medical devices. Simply upload a 3D model to their website and receive the product at your home days later.
And the 3d printing technology continues to improve. AIMS, a project recently launched via Kickstarter, has released a 3D printer with AI integration to monitor and alert you of print errors in real-time.
This is only where we are today. Over the next 10 years, 3D printing will reshape retail in four key ways:
1. The End of the Supply Chain: With 3D printing, retailers can now purchase raw materials and print inventory themselves, either at warehouses or in the retail outlet. This means the end of suppliers, manufacturers, and distributors.
2. The End of Waste: Okay, maybe not the complete end of waste, but as consumers increasingly prefer eco-friendly products and retailers look to minimize materials cost, the exactitude of 3D printing is a ready-made solution.
3. The End of the Spare Parts Market: If you’re a farmer in Iowa and your tractor breaks during harvest time, waiting a few days for a spare part could jeopardize the entire season. A 3D printer solves this problem. And it’ll solve the same problem for everything from coffee makers to skateboard wheels. This doesn’t just mean an end to the spare parts business, it also means a new level of longevity for the products we purchase.
4. The Rise of User-Designed Products: Sure, there will always be some version of Apple in the market—an uber design-centric company pushing out products so slick they always find a buyer. Yet, for everything from fashion to furniture, ‘customer-designed’ will replace ‘designer-designed’ as the new standard.
Within the next decade, we’ll see Alexa placing our orders, 3D printers manufacturing those orders, and drones delivering the results to our doorsteps. Only the retail experiences involving virtual try-on mirrors, personalized shopping assistants, and novel technologies will survive.
Prepare for a future in which the retail supply chain is simplified and localized, with on-the-spot 3D printing that can meet any demand.
We must start thinking now about the next challenge: in a future that requires more individual shipments, how can we create emissions-free transportation vehicles and recyclable packaging that actually makes it to the recycling plant?
If you want to understand how exponential technologies like 3D printing are shaping the future of retail and other industries, then consider joining my Abundance 360 Mastermind Summit.
Every year, my team and I select a group of 360 entrepreneurs and CEOs to coach over the course of a year-long program. A360 starts each January with a live event and continues every two months with Implementation Workshops, in which I personally coach members in small groups over Zoom. (In January 2021, you have a choice of live “in-person” or “virtual” participation. See the A360 website for more info.)
My mission is to help A360 members identify their massively transformative purpose, select their moonshot, hone their mindsets, and leverage exponential technologies to transform their businesses.